Correspondence
Effective Correspondence
“You simply cannot communicate enough. Experts say that you have to tell the average adult something six times before it is internalized. The challenge becomes communicating a message in such a creative way that it only has to be told once.” – Barbara A. Ganz
Your Marketing Material
The ability to communicate is essential to make the appropriate and positive impressions about yourself, your background, and your perspective.
The tools you use to market your product are very important elements of your campaign. As with a consumer product, you must create awareness, stimulate interest, gain trial (an interview), and ultimately net a purchase (receive an offer.) Your written approaches are the first exposure a prospective employer has to you. Well-written, concise, meaningful, and compelling letters tend to gain the attention of decision makers. In order to stimulate the reader’s interest, an effective letter communicates what you have to offer in the context of what the decision maker needs, which establishes value in his/her mind and entices him/her to contact you. Well thought out, individualized letters tend to net results.
Effective correspondence:
- Reflects your interest and your effort to learn about the organization.
- Demonstrates your understanding of his/her challenges and your potential value tothe employer,
- Demonstrates how you think,
- Reflects how you communicate, and
- Distinguishes you from other candidates. Selecting the proper format and appropriate verbiage to use can make the difference between generating interest and being ignored.
Strategic correspondence is most effective when it is sent to the right person for the right reasons. The research techniques come into play when you determine what will be compelling and to whom it would be compelling.
Eagle Wing Strategies provides its clients with an arsenal of well-conceived and proven correspondence tools to use. When working with a highly educated, business professional, each letter you draft, edit, and send is custom-written to the occasion. No form letter is ever used.
