Executive Services
Marketing Yourself
“If you don’t think about the future, you cannot have one.” – John Gale
Mass mailing resumes or pushing the “Send” button on a job site is not the soundest approach to finding a new job or making a career move. Most people spend their time looking for “vacancies,” jobs posted on job or recruiter web sites. The odds of finding a job there are between 4% and 7%. That is in good times. In recessionary times the opportunities are fewer with more competition. Thus, to find a job one needs to proactively market oneself. Most people learn that after they have applied to many company or recruiter postings to which they are a good match, and then never hear anything back. It is very frustrating. As easy as it appears, that approach has proven not to be productive.
A job search is a marketing and sales exercise. Most people do not realize that to be effective they have to actively promote themselves. That is uncomfortable to many people and they become self conscious and lose their objectivity. Most do not know how to market themselves and are thus awkward when it comes to networking and interviewing. We hear concerns from prospects and clients alike that they are not good at marketing themselves. In fact, we contend that most people are ineffective marketing themselves for several reasons: They
* Don’t understand what marketing consists of in a job search,
* Think marketing themselves is preparing a resume and sending it out.
* Keep it personal and subjective,
* Don’t know what they are looking for,
* Don’t know where to find it when they do,
* Don’t want to brag about themselves, and
* Don’t know what to say, how to say it, and when to say it
Successfully marketing oneself in today’s highly competitive, unpredictable, and changing job market is truly a challenge. Applying general marketing principles in one’s job search can reap many benefits, can help one be effective in uncovering opportunity, creating awareness, generating interest, getting an interview, and receiving a job offer.
Those principles also apply when a person wants to advance to greater responsibility within the company he or she is working or when people who have been displaced from jobs and want to get back onto a productive and successful career track. Regardless of the economy and general market conditions, today’s job seekers CAN get noticed and CAN find opportunities that use their skills and experience.
Eagle Wing Strategies offers the insight, training, motivation, tools, and guidance to assist its clients through the career slalom course and advance to levels of greater responsibility, challenge, and ultimately the rewards that come with success.
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